Podcasting is a fun, value-filled way to drive traffic. It can help you both find a new audience and keep it engaged over time. The subscriber-based format inherently contributes to a sense of community and familiarity among your listeners. You can use these relationships to build a loyal following, which can lead to all sorts of revenue opportunities. You may even see a spike in your site's traffic, as devoted listeners often seek out podcasts' website for more content or information related to the broadcasts.